Sly Fox Coffee Roasters
Tri-Packaging Design Concept
Tri-Packaging Design Concept
All three packaging designs together for Sly Fox Coffee Roasters.
Sly Fox Coffee Roasters has three flavoring, three different flavorings, but consistent design strategies. I kept the look of authentic paper bag that the coffee bags come in originally, but added vibrant colors that represent the flavoring. It was important for the design concept for each packaging to stay consistent with each other.
Sly Fox, Supremo Blend
Sly Fox Coffee Roasters, Supremo, makes for the sweet fruity people. The bright red compliments the cherry and fig blend from the coffee beans. Supremo has flowers on the side of the bag to represent the floral blends that come with the coffee.
Supremo Blend packaging. Showing the front, back, and one of the sides of the coffee bag design.
Sly Fox, Antigua Blend
Sly Fox Coffee Roasters, Antigua flavoring has hints of soft herbs and sweet toffee scents. Perfect balance that is also vibrant, like the color choices of the coffee bag. I decided to add leaves in the background for the side of the coffee bags which represent the soft herbs that are used in the flavoring for the Antigua coffee bag.
Antigua Blend packaging. Showing the front, back, and one of the sides of the coffee bag design.
Sly Fox, Mocha Java Blend
Sly Fox Coffee Roasters, Mocha Java is the perfect chocolate combo with a hint of cinnamon. The peachy pink and deep brown goes hand and hand with the flavor of the coffee, consumers should be able to distinguish flavorings based off of the color combo. With chocolate beans in the shape of a leopard print on the side to represent the wild leopard that roams Central America.
Mocha Java Blend packaging. Showing the front, back, and one of the sides of the coffee bag design.