Lumiere Cuisine - Brand Identity Style Guide
Lumiere Cuisine Logo Design
Lumiere Cuisine, a french-inspired Bistro needed a style guide that represented sophistication while still remaining personal to their customers and target audience. As seen in the style guide, Lumiere Cuisine is a sophisticated, yet affordable restaurant. The Design concept was to keep each page interesting, but not too crowded. The color scheme was intended to be warm and cozy, as if you were under a streetlight at night in the streets of Paris. Colors like the deep maroon or the mustard yellow remind you of the classic days of Paris.
Lumiere Cuisine Style Guidelines
The brand identity for Lumiere Cuisine is all around food and to go promotional items. We use jars of olives and heavy duty to-go bags to encourage Lumiere Cuisine on your own dining table and pantry. Promotional items like a coffee cup and jars of olives will be used for bringing the customers coming back and new comers willing to try Lumiere Cuisine.
Examples of Lumiere Cuisine's brand identity. To-go food bags, letterheads, business cards, promotional cups, franchised food, and hanging sign for bistro restaurant in Utah.